About us

SHOU started with a passion of its creator, Luis Alagoa, at 17 years old. With the evolution of his professional activity, Luis began traveling around the country and getting to know various types of factories linked to the footwear and later, internationally, visiting specialty fairs.

Years later, as a result of this passion and desire to bring to the market innovative products, with excellent quality at affordable prices, Shou was born, initially focused on a footwear line and, a little later, with a collection of clothes produced entirely with organic cotton and 100% natural dyes.

SHOU is a Portuguese brand created in 2020, in a country in the midst of a crisis, where the passion for a good idea, in the Portuguese way, gave life to an irreverent, daring project with a strong stamp of sustainability and social responsibility throughout your product line.